Built to Last: Jim Collins
Wisdom From The Top with Guy Raz
You Needa Net Have a Great Idea, Right?
Sally Kohn: The book, built to last is about how ideas don't actually matter as much as people think they do. She says that starting a company with a great idea is statistically a really bad idea. But the visionary companies started with failures and had to keep iterating - she says. Kohn: Some big successes with their first or second product did have an unluckier return per say than others. They come out right? Don't stop! You've been knocked down in the bottom of the barrel but you get up again.
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