Cultural translation: Georges Eddy and lingo

Today we are joined by Dr. Lindsay Krasnoff, who is an historian, specializing in global sport, communications and diplomacy. She is also the Director of FranceandUS, and she lectures on sports diplomacy at New York University Tisch Institute of Global Sport. We met to talk about her most recent book: Basketball Empire: France and the Making of a Global NBA and WNBA (Bloomsbury, 2023). In our conversation, we discussed the rise of basketball in France, the differences between French and American basketball, and the way that French basketball stars such as Boris Diaw exemplify the new global “empire” of basketball that incorporates Africa, France and its overseas departments, and the USA.

Krasnoff divides Basketball Empire into three parts that together investigate how French basketball developed from a low point in the middle of the 20th century to a global powerhouse contributing players to the NBA and the WNBA almost every year. Krasnoff argues that French basketball’s success hinges on their ability make use of their connections both with the United States and with their former empire. In examining the growth of basketball in France, Krasnoff traces a sporting genealogy that links together players, coaches, and even commentators from around the globe who compete together in France and help produce a distinctive French style of basketball that nevertheless has appeal outside of the hexagon.

In Basketball Empire, Krasnoff’s first section takes off from her previous work on French association football, which looked at the development of Les Bleus. In the 1950s and 1960s, French basketball too was in crisis. In response, the French government, the Fédération française de basket-ball (FFBB), and even some sporting associations sought out new ways to improve the quality of play in France. Paris University Club brought in Americans who had played basketball in the NCAA but were now living in France to teach American approaches to the game. Individual players, including one of the earliest female French basketball stars Elisabeth Riffiod, watched film of American professionals like Bill Russell. The government redeveloped a national training centre: the National Institute of Sport, Expertise, and Performance (INSEP.) The French League professionalized in 1987. Since the 1990s, French basketball has enjoyed a rising number of successful EuroBasket and Olympic campaigns, including a men’s silver and a women’s bronze in 2020/21.

Basketball Empire’s second section uses micro-biographies to explore the ways that contemporary French players developed their skills, how they made their moves into the NCAA, the NBA or the WNBA, and the challenges and opportunities that these moves provided them as players. In this section in particular, Krasnoff’s ability land and conduct interviews shines. She shows how diverse players, including Boris Diaw, Sandrine Gruda, Nicolas Batum, Marine Johannès, Diandra Tchatchouang, Evan Fournier, Mickaël Gelabale, and Rudy Gobert have become not only basketball stars but also informal diplomats that help build connections and translate between Africa, France and the United States.

In the final section, Krasnoff considers why the French have been so successful at producing high quality men’s and women’s basketball players. She credits la formation à la française: the specific French training system that includes a national sports training center (the INSEP) as well as local and regional basketball academies (pôles espoirs). The future looks bright for French basketball and in our interview Krasnoff predicts French and US success in the upcoming Paris 2024 Olympiad.

Keith Rathbone is a Senior Lecturer at Macquarie University in Sydney, Australia. He researches twentieth-century French social and cultural history.

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