How to Start a Relationship With Your Reader

If you can start there with your reader, what's in it for them? If you answer that question first, that puts you on a natural trajectory to start at a relational level where, hey, you're more important. Let the relationship grow a little bit about who you are. You might mention your most recent book in the first email and get that out of the way. At some point, you can put an email in the sequence. It's like, hey, here are the books I've already written with links to buy them,. But I wouldn't make that email number one.