Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.
Today, Sam sits down with Yuriy Demidko, Chief Information Officer at DPFox; and Matthew Muilenburg, Chief Product Officer at Impel.
This episode of the Car Dealership Guy Podcast is brought to you by Impel.
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Topics:
00:30 Biggest challenges with internet leads?
01:09 How does AI impact engagement?
07:24 What is generative AI?
10:06 How to implement AI dealerships?
21:19 AI's financial impact on dealers?
23:38 Why is data crucial for AI?
26:01 Why clean customer data matters?
27:21 How AI personalizes customer interactions?
35:41 AI's operational impact on dealers?
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