He went from homeless to making a living because of this weird fictional tale he told about himself that people knew it wasn't true, but he became like a mascot. And maybe his personality was a little bit larger than life. So everybody liked being around him somehow. He created an interesting story that sometimes by the way, you don't have to be safe. There's something else there because dangerous also gets picked up by the media.
“What is so deep in our core…that it’s unchangeable in times of change?” - Jason Feifer
Entrepreneur EIC Jason Feifer takes James through the stories and philosophies that resulted in his new book Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career
In this jam-packed episode, Jason shines a light on the tunnel vision that companies and employees force upon themselves and urges both to embrace the self-examination needed to thrive when market conditions change.
Topics include:
- Who was the Emperor of San Francisco? (00:00:58)
- What are stories a more persuasive argument than data? (00:06:59)
- All about Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career (00:17:20)
- The most important question of self-examination: What is it for? (00:23:59)
- Why should you write a single sentence that defines your mission? (00:35:33)
- Why did Jason write Build for Tomorrow? (00:38:30)
- How is Jason using the Skip the Line "Spoke and Wheel" technique? (00:40:59)
- The 3 types of stories you need to tell for consumer engagement (00:45:48)
- What is the real story of the demise of Blockbuster? (00:47:55)
- How can Jason's method of adaptation take risk into account? (00:56:01)
- Three questions to ask when preparing for change: What do I have, what do I need, what's available? (01:01:54)
- What are Jason Feifer's current answer to the three questions? (01:05:11)
- What advice did Jim Quik give Jason while writing the book? (01:11:40)
- What are Jason Feifer's current blind spots? (01:15:02)
- The importance of recognizing pivot points before you're forced to do so (01:25:22)
(Editor’s note: Topic times don’t account for sponsor ads and may appear a few minutes later in the episode on your podcast player)
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