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Is Maps Going to Get Worse if There Are Ads in the App Store?
The problem with ad placements is then you don't know what the most relevant thing is because a good relevancy algorithm is across purposes. I have a hard time believing they would be a cut above in the podcast app. Maps, if they could do the relevance right, I could see it because Google does some of that. But why would we make this better? And we want to have people drawn to the ad unit.