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Supplementary Materials 7: Guru Oneupmanship, Hard Ad Pivots, MOOOINK, and Left Wing Populism

Decoding the Gurus

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Exploring Interactions and Dynamics Among Influential Figures in Discussions

Exploring the dynamics, beliefs, and interactions of popular figures like Graham Hancock, Joe Rogan, Brett Weinstein, and Russell Brand within the guru sphere, highlighting themes of moral grandstanding, narcissism, and one-upmanship.

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