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S&P 500 at Historic Highs, Neuralink Update | DJ Seo, Tejpaul Bhatia, Tomasz Tunguz, Kendrick Nguyen, Kirsten Green

TBPN

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Exploring Identity and Innovation in AI Branding

This chapter delves into the advancements of Rufus, a generative AI shopping assistant, while examining its impact on branding and cultural identity. The discussion highlights diverse viewpoints on corporate engagement in modern discourse, illustrating how brands evolve into cultural symbols that provoke mixed public reactions.

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