FIG's storytelling-first approach and integration

Welcome to Agency Business.

Judith Carr-Rodriguez, CEO and partner at independent full-service creative agency, FIG, joined Brian and Olivia this week on the podcast.

Judith shared how clients increasingly value small, senior teams over large pyramidal organizations, how FIG has grown by focusing on long-term AOR relationships rather than project-based work, and why the agency has become more selective as demand increases.

Judith also shares how Fig thinks about controlled growth, client fit and longevity, arguing that focus — not scale for scale’s sake — has become one of the most important disciplines for independent agencies.

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