Coffee is very much an urban drink. We're beginning to see the growth of coffee in non traditional markets, precisely as they urbanize. As we see increased erbanization, we actually see people leaving the coffee fields, going into the cities and taking up the coffee habit. What e given that it was early thought that coffee kept the workers awake to do the real work of time, we ouas a prayer. Why didn't i ny coffee get workers away to do the essential work with yus, picking coffee beans? I that's an interesting question.

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