How to Implement Marketing Automation

Marketing director of a Swedish software company joins the show to talk about marketing automation. He says he doesn't know much about it, but has heard buzzwords like 'automation' and 'marking' The idea is that you can automate some common tasks such as qualifying leads or sharing content with your customers in real-time so they're more likely to buy from you. James: "I'm going to say that I've never been able to sell my company before"