The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
Masters of Scale
00:00
Crisis Management Insights from Apollo 13 to Modern Challenges
This chapter explores the Apollo 13 mission as a case study in crisis management, showcasing how astronauts and mission control demonstrated calmness and ingenuity in the face of life-threatening challenges. It draws parallels to modern business crises, emphasizing the importance of leveraging core principles, collaboration, and adaptability to navigate through uncertainty. The discussion further highlights actionable insights for leaders, focusing on proactive strategies and bold decision-making essential for sustaining growth and resilience during economic downturns and global disruptions.
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