3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How to Scale a Creative Campaign

Shana: If I spent five k on this creative. I've proved that it can convert. Now let me see if we can kind of convert with the big boys. Shana: The reason we're paying money to outsource creative is because if we get an ad that we can spend a million dollars on, it's worth everything else. She says marketers are starting to look at more blended CPA using triple oil tool.

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