The Importance of Setting Top Level Goals

The first step in getting what you want is to decide what you want. This is where organizations really struggle, David says. They have a general notion of what they want to achieve but haven't systematically framed it. Salesforce.com has a way to do this called V2 bombs. It's vision, values, methods, obstacles, and measures. Amazon has the six-page memo for alignment at the top among leaders.