How to Find Mismatches With Your Competition

The Oda loop is a way for companies to find mismatches with their competition. The idea of trade off curves can also be applied to sales, Nigel says. Toyota does something called trade off curves where they'll actually study a component and test it over the entire spectrum in order to see when it will fail. If you're trying to work on two things at once, 20% of your time is spent doing either texting or driving.

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