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2min chapter
Chatterbox #311 – The Taylor Swift effect
Culips Everyday English Podcast
The Impact of Taylor Swift's Attendance at a Game
This chapter explores how Taylor Swift attending a game resulted in a 400% spike in jersey sales for Kelsey and the highest rated NFL game of the week among female viewers aged 12 to 49. It discusses the impact of Taylor Swift attracting her young age group and female fans, highlighting the strength of the Taylor Swift effect. Additionally, it delves into the NFL's struggle to attract female viewers and how Taylor Swift's presence helped increase ratings.
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