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LTV vs CAC: The Ratio That Runs Everything | Ep 928

The Game with Alex Hormozi

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Understanding the Key Business Metrics: LTV and CAC

This chapter focuses on the key business metrics of Lifetime Value (LTV) and Customer Acquisition Cost (CAC), providing insights into their calculations and implications. The discussion highlights how these metrics can reveal underlying performance issues and the impact of automation on achieving a favorable LTV to CAC ratio for sustainable growth.

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