TikTok's Political Power in Europe

This chapter explores TikTok's significant influence on political campaigns in Europe, focusing on countries like France and Norway. It examines the app's effectiveness as a branding tool for engaging younger audiences and contrasts the content strategies of TikTok and its Chinese counterpart, Douyin. The discussion also highlights the implications of TikTok's algorithm and its potential impact on political narratives and public perception in the West.