
Mitch Miller
Geniuses Of Copywriting
How Do I Get Real Atriggesaho Bottons That Make My Market Buy?
Market research is looking for those buying triggers. Those things, the reason you don't find them in the research, even though you're so desperately doing so, maybe i you don't realize it, is that those things are universal. So keep the fears and dark aspirations and deep stuff out of that shitn ouht to speak to people. It's like shufist man, its like a funkin difficult to do when you understand all these different reasons why people will buy stuff. But just study how they feel about their product or service because then you'll really start to understand and put copy together. That's basically what market research does.
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