Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
Marketecture: Get Smart. Fast.
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Microsoft's Strategic Shift in Advertising Technology
This chapter examines Microsoft's plan to discontinue its Invest DSP by February 2026 and its impact on the advertising technology sector. The discussion highlights the company's reliance on platforms like LinkedIn for revenue and the potential transition to a more closed advertising system influenced by AI advancements.
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