3min chapter

Cortex cover image

21: The E-Myth Revisited

Cortex

CHAPTER

The Entrepreneurial Myth

The real reasons people start businesses have little to do with entrepreneurship. In fact, this belief in the entrepreneurial myth is the most important factor in the devastating rate of small business failure today. The book was narrated by Mr. Michael Gerber, a slightly crazy person in some ways. I predicted that this was not going to be a good thing to have the author read this audiobook.

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