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S2E54 Charisma - How to Have It and How to Use It

It's a Good Life

00:00

How Do You Reach People Who Aren't Like You?

Bryan O'brien is the co-founder of buffco, a company that promotes ople shoes. He says he has two communication styles: aesthetic and pragmatic. His passion for impacting people more important than his personal style according to him. 'I'll tell stories that bring emotion. I'll use illustrations that give people great sense,' said o'brien. "You have to be authentically yourself"

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