2min chapter

Brains cover image

Storytelling with Jason Silva and Tim Urban (Wait But Why)

Brains

CHAPTER

The Peak End Rule

The peak and the end of your story are actually what determine how much people like the story. So if you have like a bad intro and like a weak middle, but your climax is amazing and your ending satisfyingly justifies why this story was worth listening to,. that's all you need to have something that people love. That explains why a lot of seemingly bory, boring artsy indi films a are interpreted so well. It's because they had one moment of artistic bliss, and the ending was profound. If i'm going to do a cliff hanger, i'd better have the goods. Without them, i won't be doing all the fun devices once, once i know i

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