S2 E67 - 3 Steps To A Successful First 90 Days When Switching to Demand Gen
Stacking Growth | The B2B Marketing Podcast
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How to Build a Revenue Target in the First 90 Days?
There's a lot of things you can do early on that stage. Data isn't sinking properly from the form into your CRM. The initial discovery call with the prospect is answering the same questions they already did. And usually you'll see you can bump that up by a couple percentage points early on in your first 90 days. Second one is demo quality or volume. It's going to take a little bit for that snowball to start going. Third one, win rate, that's a function of the form one we just spoke about plus your sales cycle length. and then the final one is spend.
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