Performance Marketing Is Capturing Demand in the Moment, Right?

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A lot of performance marketing is capturing demand in the moment, right now. But people forget that there's also a brand element to it. And lot of th people aren't ready to buy right now. Understanding that the purchase doesn't always happen right away is really important for any sort of like, dynamic, forward thinking marketer.

Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy to grow your brand on radio. Find out how.

When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium.

Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat.

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Follow Jeromy:

LinkedIn: linkedin.com/in/jeromysonne

Twitter: twitter.com/JeromySonne

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