
David Kleeman, Dubit SVP, Global Trends, on the role of kids in the metaverse
#Kidtech
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The Drive to Authenticity
We're in the middle of the tiktock generation now, says David Walliams. You really have to target much more finely than you woulda the past," he adds. 'You can pick very small, very two to three year groups that respond to their media environment'
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