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Product Journeys: Walker & Co

Rocketship.fm

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Getting Started With Direct to Consumer E Commerce

Most people purchase their health and beauty products at retail, not on e commerce. So getting started with a director consumer strategy through their own commerce web sight and made a lot of sense. But getting into retail, it's no easy task. And know that from experience. First, they're getanneed to prove out that there was demand for the types of products but also demand for their products specifically. They quickly followed on their seed round a seven million dollar series eg investment round. Along with andres and horvitz came along several new investors, like up front ventures, colabrter fund and others.

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