The Power of Storytelling and Diagnosis in Marketing

The 368th episode of The Copywriter Club Podcast is all about what we learned from participating in the Copy Legends Lock-in Event, The Top One Mastermind, TCC IRL in London and our own Think Tank Retreat in London. There's something in this episode for everyone, from copywriting tips to ideas for better supporting your clients and interacting with members of your team to be more effective. Click the play button below, or scroll down for a full transcript.   Full Transcript: You’ve heard us talk about the impact that masterminds and events can have on your business. It’s why we talk about The Copywriter Think Tank so often. It’s why we organize retreats and IRL events just about every year. And we don’t just say that because we produce our own events. From the beginning of The Copywriter Club, Kira and I have both belonged to several masterminds from people like Brian Kurtz, Jeresia Hawk, and Todd Brown. And we’ve attended events around the country to add to our own business and copywriting skills. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, who I just mentioned, talked about the four events we attended over the past two weeks—Copy Legends Lock-in, The Top One Mastermind Retreat, The Copywriter Club In Real Life in London, and our own Think Tank retreat in London. We’re sharing our biggest takeaways and what we learned from these awesome experiences. You’ll want to stick around and listen to this episode. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. It is truly the best membership for copywriters and content writers… let me just give you an idea of what you get for $87 a month… first there’s a monthly group coaching call with Kira and me where you can get answers to your questions, advice for overcoming any business or client or writing challenge you have. There are weekly copy critiques where we give you feedback on your copy or content. There are regular training sessions on different copy techniques and business practices designed to help you get better. And we’re adding a new monthly AI tool review where we share a new AI tool or a technique or prompt you can do with AI get more done. That’s on top of the massive library of training and templates. And the community is full of copywriters ready to help you with just about anything… including sharing leads from time to time. Find out more at thecopywriterclub.com/tcu And with that, let’s go to our discussion for some of what we’ve learned over the past few weeks. Okay, Kira we are. It's just you and me today. But we've been up to a lot of stuff. Lots been going on the last few weeks so let's let's kick it off you know where do you where do you want to start with all the stuff that's been going on. Kira Hug: Ah I think we should just start with our health… I mean I'm seeing you on the screen and you have a heat pad on your shoulder and you're in pain and I think we should talk about this. We have been traveling a lot and I don't know how we physically do it. Travel isn’t necessarily is what triggered your pain, but I think it definitely triggered my cold. I'm a little worn out. I know you're a little worn out. What's going on with your arm and shoulder right now? Rob Marsh:  Yeah, well we were in London for an IRL event and a Think Tank Retreat but I went a few days early just to do a little bit of traveling around England with my wife and some friends that we have there. I woke up Sunday morning in massive pain. It was the most pain I've ever felt. I could barely move… it was hard to dress myself. It was it was awful and I didn't really know what was going on. I felt a little bit better the next day. Although it hurt all week long I didn't want to go to the emergency room, simply because we were on vacation. We had our friends there then we had the retreat and everything was going on ...