How Can Digital Marketing Help Your Sales?

As someone in the sales team, what would you ideally wish that marketing was doing? Is it about marketing qualified leads, or is it softer stuff than that? I think some of the times where it's worked quite well, as sometimes it can even be field marketing with digital marketing. There might be an event remember one time in Intercom, we had a coffee networking event for our target audience. We were able to reach out and say, Hey, notice you're working on the support team in this company.

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