Authenticity and Resilience in Business

This chapter explores the significance of authenticity and personal storytelling in enhancing social media engagement. The speaker reflects on their journey as an entrepreneur, detailing challenges faced during financial downturns and legal issues, while emphasizing the importance of maintaining a balance between personal life and business. They share personal anecdotes that highlight resilience and the ability to view struggles as opportunities for growth.

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In this episode, Tom sits down with Hunter Ballew, a Marine Corps veteran and roofing industry leader who built and sold a business for $48 million in just three years. Hunter shares his journey, key marketing and sales strategies, and hard-earned lessons in scaling a contracting business. Whether you're looking to improve lead generation, build strong relationships, or create a business that thrives, this episode is packed with valuable insights.

In this episode, we discuss:

[00:00] Introduction: Hunter’s $48M exit and roofing success
[00:29] Common ground: Marines, firefighting, and entrepreneurship
[02:21] The power of authenticity in business
[03:18] The importance of prioritizing yourself, your home, and then your business
[04:43] Hunter’s massive business growth and struggles with self-doubt
[06:10] The impact of pressure and mindset in entrepreneurship
[07:38] Using business challenges as opportunities for growth
[09:04] The Great Recession and learning to reframe business hardships
[10:53] Maintaining optimism and controlling what you can in tough economies
[12:44] The power of going all-in on marketing and building your brand
[13:13] Hunter’s business journey: From firefighter to multi-million-dollar exit
[17:32] Rapid scaling: How Hunter’s company hit $10M+ in revenue
[19:19] Lessons from selling a business: Doing due diligence on buyers
[22:12] The impact of core values and leadership in business sales
[24:29] Mental and financial challenges of exiting a business
[26:25] The importance of having a strong personal foundation
[27:20] The biggest marketing mistakes contractors make
[29:14] Relationship-building as the key to long-term business success
[30:36] Understanding customer acquisition cost (CAC) and lead tracking
[32:53] Facebook Ads vs. Google Ads: Choosing the right marketing strategy
[34:19] The power of follow-ups and customer engagement
[36:09] Scaling quickly: Hiring sales reps and building a dream team
[38:02] The importance of personal development for business owners
[41:15] The roadmap to scaling from $3M to $10M+ in revenue
[42:43] Hiring strategies for long-term business success
[44:09] Final thoughts and where to connect with Hunter

Links from this episode:

Lead Tracking Spreadsheet: https://thecontractorfight.com/leads
Hunter’s Website: https://roofing.com
Hunter on Instagram: @redwhiteballew

Resources:

⚔️ WAR ROOM

Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.

https://thecontractorfight.com/war-room

🧰 CONTRACTOR BUSINESS SCHOOL

If you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.

https://contractorbusinessschool.com/

⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business

5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leads

https://thecontractorfight.com/5-stars/

🛡️ Join us in BATTLEGROUND

Everything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:

https://thecontractorfight.com/battleground

💰 You didn’t become a contractor to struggle financially.

Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!

https://thecontractorfight.com/50/

🎧 Get on the podcast!

https://thecontractorfight.com/intervention

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https://thecontractorfight.com/book/

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https://www.youtube.com/c/TomReber

🎙️ Listen to the podcast archives:

The Contractor Fight podcast now features nearly 1,000 episodes.