The Importance of Prioritizing Your Argument

I think of the so what as a way to think of guiding the reader or listener or viewer through your piece, right? And especially in B2B, we always think we're educating people. But if we are one of the best ways to get somebody to remember something is by helping them prioritize and hook it into their brain. So I wanted to shift the angle real quick, more towards you and your mental models and productivity and all of that stuff. The question is, how have your Ukrainian roots influenced how you approach building a business if they have?

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