Episode 261: Storytelling in Marketing with Rebecca L. Weber
UI Breakfast: UI/UX Design and Product Strategy
00:00
How Do You Graduate From a Blog to a Publication?
There's this framework from Gary Weinerchuk, and the book that he wrote with the same title, a jab, jab, jab,. right hook. So you provide value multiple times, and then you just have a short right hook kind of call to action what they can do and buy from you. And then you go back to providing more and more value. Yeah, yeah, I think that makes a lot of sense. I mean, because in that context, when you actually make the offer, that's a lot of value for them too, right? They're going to really, they're going to see even the offer seems to be like value for them.
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