How Do You Write a Sales Letter?

The sales letter allows you to work a lot smarter, but you're also honing in on value propositions. How long of a sales letter do you typically write for these? Depends on the,. I would say, I can't really give you like a character, a character limit or anything like that. It's really what it's done. You have to make sure that you're addressing all of the points and a lot of times I'll go in shorter if possible.