The Intelligence from The Economist cover image

Our summer special: a despot, a magic trick and a star

The Intelligence from The Economist

CHAPTER

Viral Alchemy: The Art of Magic in Content Creation

This chapter explores the intersection of magic and viral content creation through the journey of a successful creator who transitions from traditional street magic to captivating online performances. It highlights the techniques and strategies that engage audiences while balancing authenticity with the demands of social media dynamics. The narrative delves into the ethical implications of deception in media and the psychological triggers that enhance viewer engagement in high-stakes videos.

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