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What's the Value Creation Value Capture of the NFL?
There's no way you could spend the amount of money it takes to produce a good NFL game without the audience that they have to justify. Even a single Sunday game would bankrupt any startup league to put those kind of production values in. If you're the NFL, if you can go make $44 million by making a game happen, and that doesn't include anything on the field selling tickets or that's revenue just from piping that game to a TV network. So I think the NFL has they're now unbelievably extractive of the networks. And NFL teams are very extractive of communities in the stadium deals.