What's the Value Creation Value Capture of the NFL?

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There's no way you could spend the amount of money it takes to produce a good NFL game without the audience that they have to justify. Even a single Sunday game would bankrupt any startup league to put those kind of production values in. If you're the NFL, if you can go make $44 million by making a game happen, and that doesn't include anything on the field selling tickets or that's revenue just from piping that game to a TV network. So I think the NFL has they're now unbelievably extractive of the networks. And NFL teams are very extractive of communities in the stadium deals.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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