Is SEO actually dead?
Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands.
They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink funnels, content, and metrics heading into 2026.
You’ll also learn:
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Why SEO isn’t dead, but diversification is mandatory
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How AI visibility works and what it really measures
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The new metrics CMOs should track beyond traffic
If you’re a Marketer wondering how to show up in ChatGPT, Claude, Google AI Overviews, and beyond (without sacrificing pipeline), this episode is for you.
Follow Tifenn:
LinkedIn: https://www.linkedin.com/in/tifenndano/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
