Digging into Searcher Intent, Product Review Discussion and More SEO News - Ep. 181
Search News You Can Use - SEO Podcast with Marie Haynes
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What's Going on With Product Reviews?
In our site reviews, our main focus for the past few years is on improving as many of the signals that Google would use to measure things like EAT. Almost nobody reads an entire article or a web page from top to bottom anymore. We're actually able to recognize that the page that did well with these updates actually captured the reader's attention faster. They skim things like headings and hyperlinked words and interesting standout features like bulleted lists.
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