The Sensory of a Product

The sensory aspect of a leave on product is really a crucial decision point where a consumer is starting to decide whether they would like to enter into a monogamous relationship with this product. There are numbers of aspects that we can talk about as the discussion goes on and in those stages of the aesthetic experience. So much of it happens within the first 30 seconds or less or even the first 15 or 10. That tactile experience, including the experience with the package and how it is expressed from the package, if it's a pump, or it looks when you first touch it in a jar, there are lots of aspects.