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How to Lead amid Constant Disruption - Rita McGrath & Terence Mauri

Thought Sparks

CHAPTER

Evolving Value Creation: The Role of Interaction in Business Strategy

This chapter explores the transformation of value creation from conventional buyer-seller relationships to interactive and dynamic engagements. It highlights the need for executives to reassess enduring business elements and introduces the concept of 'sweet and sour' interactions to inspire innovative approaches to change.

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