RS313: Unfair Advantages with Jason Cohen
Rogue Startups
How to Justify Premium Pricing
Craig asks how to be a premium provider; Jason lays out concrete value points—speed, security, support, and perceived value.
This episode is sponsored by ChurnKey: Optimize your company’s retention and supercharge growth with Churnkey.
Are you looking to fuel your startup’s revenue growth? Jason Cohen, founder of WP Engine, joins Craig behind the mic on this episode of Rogue Startups. Join Jason and Craig as they delve into strategies for sustained revenue growth, even when certain metrics plateau. Discover the power of pricing strategies and delivering enhanced value propositions to justify premium prices. Learn how diversifying variables beyond product features can make your business highly desirable to your market.
Moreover, Jason emphasizes the pivotal role of the community in authentic company development. Uncover the importance of leveraging existing assets and explore his innovative “adjacency matrix” method for strategic expansion.
Got any thoughts on our content or ideas for upcoming episodes? Reach out to Craig via email at podcast@roguestartups.com. If you’ve found our podcast valuable, don’t hesitate to share it with others. If you could spare a moment, leave us a review on iTunes. We appreciate your support and look forward to connecting again next week!
Highlights from Craig and Jason’s conversation:
- Determining success or failure as a founder and business owner
- Strategies for becoming the market leader in your industry
- Importance of building a community to enhance customer value
- Distinguishing between brand, company culture, values, and mission
- Identifying when branding becomes crucial for a startup’s success
- Deciding between staying focused on your core business or expanding into new ventures
- Embracing a culture of innovation despite the risk of failure
- Achieving a balance between personal fulfillment, skill development, and company needs
- Practical applications of AI for internal operations and enhancing customer experience
A Little About Jason:
With over 27 years of experience in business and software development, Jason Cohen is the founder of WP Engine where he has served in several roles including CEO, Head of Engineering, Head of Product, and CTO. Jason Cohen is the Chief Innovation Officer at WP Engine, with a focus on the intersection of corporate and technology strategies as well as continue as the company’s executive sponsor for the headless platform, Atlas. Jason is a serial entrepreneur, having built four technology startups to more than $1 million in annual revenue. He is a founding member and mentor at Capital Factory, and was previously a founder of Smart Bear and IT WatchDogs. Jason received the EY Entrepreneur Of The Year 2017 Central Texas Award for Technology.
Links & Mentions from This Episode:
Jason on Twitter/X
Rogue Startups Resources:
Follow Craig on Twitter/X
The AI-powered Podcast Player
