Exploring the shift in business models from ad-supported to subscription-based in AI-powered search engines, the chapter discusses user satisfaction with ads, potential ad integration in chat engines, and the concept of an 'AI bundle' subscription service. It also examines the evolving landscape of search engines, competition among AI search companies, and the influence of platforms like TikTok on user preferences. Emphasizing the importance of scale and technological innovation, the speakers anticipate disrupting the industry with advancements like the transformer model and open source collaboration.

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