Countering Project 2025 with Google Search Ads, with Kindred Motes
Social Media and Politics
00:00
Strategies for Effective Search Advertising
This chapter explores a Google search ad campaign designed to counter Project 2025, focusing on effective audience targeting and the complexities of campaign management. The discussion highlights balancing reach with demographic precision, budget constraints, and the competitive landscape against right-wing organizations. It emphasizes the importance of quality engagement in messaging and the evolving role of social media in political fundraising and communication.
Transcript
Play full episode
