
He Hit $3.5M ARR and Still Failed. Here’s His #1 Mistake. | Joseph Lee, Founder of Freshline
A Product Market Fit Show | Startup Podcast for Founders
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Navigating the Seafood Startup Journey
This chapter chronicles the experiences of a young founder as they navigate the seafood industry, focusing on the challenges of connecting lobster fishermen with consumers. Through real-life encounters, including an airport meeting that led to their first customer, they emphasize the importance of understanding market dynamics and engaging with potential customers. The narrative highlights the evolution of their business model amidst the complexities of launching a tech-driven marketplace and the persistence required to succeed.
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