Is There a Paradox About Behaviour Change?

Many people fail to thrive because they're not able to compete in that way, and to compete with the best. So i find the fous on behaviour change in the wider cultures in which we live quite disturbing. I worry about practitioners who become am obliged to focus on behavior changes. And even practitioners of somethings arently artful and humane,. as am i getting, am sucked into focusing on 'we've got to get this person to change their behaviour'