
How Volvo is putting women in the driver’s seat
Ad Age Marketer's Brief
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The Importance of Women in Automotive
I think that we need to put women's stories at the front and center of how they feel about cars. I created a film, but two years ago with Martin Schiller who's great photographer cinematographer and we went and interviewed women who own vintage Volbos. We found these like amazing insight into women's cars,. Women's love for Volvo in particular...and it was really, really beautiful. And so God you know there's so much fodder out there for conversations to be had with women and automotive.
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