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Birchbox: Katia Beauchamp
How I Built This with Guy Raz
How Do You Secure Your First Beta Test?
The first call was with Benefit Cosmetics, who's owned by LVMH. They were going to let you put their logo on to say this is one of the brands we carry. So because of benefit, it was a lot easier to close other brands. We were able to work with Kiehl's who you might have heard of and NARS.
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