If we want to put it into the realm of conscious deliberation, we have to convert facts to narratives. The whole coca-kulia problem couldn't have happened if we didn't do that. But I think there's a cost to do it now because it's like modeling. Once you start to conceptualize the world and divide it up into concepts, you are going to lose some aspect of reality,. Some aspect of the truth. And maybe it's the unconscious doesn't trust language because of that. Because it's a liar.

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