YouTube was one I got serious about maybe four or five years ago and then got really serious about in 2020 because there was so much time on my hands the way I think about it is what is stuff that I have written about or talked about that's resonated with people in these other mediums and how do I translate that to get it to work in let's say YouTube. So yeah we really invested in YouTube about three or four years ago and it's grown super fast. For one minute of content creation I have five or six different places different algorithms different audiences different platforms that I can spread that content to.

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