The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 635: CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox

The Official SaaStr Podcast: SaaS | Founders | Investors

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Having a Really Strong Intuition on Three Things

I ended up developing a really really strong intuition on three things primarily the first one is why every customer why signing up to Brex right. And then broken down by company size and by product, you know why we're customers leaving and interning so developing that intuition. Having a deep understanding of these three things, allow me to step into my GM role, and understand things like what do we need to solve in the product,. What are the things that we need to double down on to grow the fastest. How can we position our product based on the different personas to have the most growth? It was much easier after having spent, you know, closer to years is getting very deep in

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