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96 How to Promote Yourself and Become the Brand That Others Talk About with Dan Schawbel

The School of Greatness

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What Does Personal Branding Mean?

"I've been working since I was 13, creating personal websites," she says. "It really wasn't until I tried to get a job when I graduated that branding hit me in a big way" She had internships at like Reebok and some of these brand name companies. 'At Reebok, if you're like a marketing manager or any other kind of admin, it's all cool there'

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